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Pure coconut oil is, essentially, just another way of referring to the more popular term Virgin Coconut Oil (VCO).You can say pure or virgin coconut oil "interchangeably" and not create confusion.
Wouldn't it be great if all coconut oils were pure? Sadly, some pass on their coconut oil as "all-natural" when just the smell of it makes you want to puke.
Definition
Pure or virgin coconut oil is the naturally processed, chemical-free oil from fresh coconut meat and/or its derivatives. It has not undergone any further chemical processing after extraction.
A quick but incomplete way of checking for purity is the oil must be water white in color. Impure or refined types can be just as clear and white, but more often than not, exhibit a yellowish or brownish color. The best way to determine pureness is by "smelling and tasting."
You can pretty much make sure the coconut oil is pure if it has a fresh coconut aroma and flavor, ranging from mild to "mildly" intense, depending on the production process used. If it's basically scentless and tasteless, the oil is most probably processed.
Refined Coconut Oil
Refined, Bleached & Deodorized (RBD) or coconut cooking oil is considerably processed. As a result, it no longer has that unmistakable coconut aroma and taste.
Though not as beneficial, RBD coconut oil contains practically the same amount of Medium Chain Triglycerides (MCT) or Medium Chain Fatty Acids (MCFA). MCTs or MCFAs are the main reason why coconut oil is so healthy for you. For this reason, RBD oil is still considered a healthy oil.
Bottom Line...
Look, smell, and taste the difference. Color should be water white. Scent and taste should be like fresh coconuts. That's what pure or virgin coconut oil should be like, high quality!
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